Internal Marketing in a Nutshell

Internal marketing is basically a process happening inside a company. The main intention of internal marketing is to make the employees feel like they are customers. (Friesner).

Internal marketing should be as aggressive as marketing to "regular" customers. The message promised in a marketing campaign should be delivered, otherwise the whole campaign will fail. The employees should always be informed about the goal. (Alam).

We made this cool chart which simply explains what internal marketing is.

So this pretty much sums internal marketing up. This is what our internal marketing team is doing in Laurea Tikkurila! Our campus is like a company, our students and faculty being the employees that we need to treat like customers. Our main goal is to get our students and faculty to participate lectures and happenings going on during the week. We need to make everyone here as inspired and interested in this week that we, the organizing team, are! What do you think is the most important thing we need to remeber while marketing the event at our school!

Stay tuned, the final schedule is coming up at the end of this week!

Sources:

Alam, Shiful. Internal Marketing: The Way of Delivering Better Service. 2.11.2014

Friesner, Tim. Internal Marketing. 2.11.2014.